Boni Pasta

Boni Selection is a private label brand belonging to the Colruyt Group, based in Belgium. It replaced several of the group's older in-house brands to provide a consistent quality-to-price ratio across their supermarkets. The pasta products under the Boni label are primarily manufactured in Belgium and neighboring European countries to provide high-quality staples for the Benelux market.

The brand is owned and operated by the Colruyt Group, a massive retail corporation that manages several supermarket chains. Unlike global food conglomerates, Boni is a house brand specifically developed to offer a budget-friendly yet reliable alternative to major international names. The ultimate ownership remains within the Belgian retail sector as of 2026.