PLUS Chocolade hagelslag puur

PLUS Chocolade hagelslag puur is a private-label dark chocolate sprinkle product sold by the Dutch supermarket cooperative PLUS. This product is a staple of Dutch breakfast and lunch culture, featuring Fairtrade-certified cocoa to ensure ethical sourcing practices.

As a private-label item, it is specifically manufactured for PLUS Retail, typically within the Netherlands, where the production of hagelslag is a specialized industry. The brand is deeply rooted in the Dutch market, originally formed by independent retailers who combined their efforts under the Sperwer Group before the brand evolved into the modern PLUS cooperative. Following the 2022 merger with Coop, the ultimate owner is now PLUS Retail B.V. (Superunie member), headquartered in Utrecht, Netherlands.