Crownfield Havervlokken / Flocons d'avoine

Crownfield is a well-known private label brand belonging to the German retailer Lidl. This specific product, fine oat flakes (havervlokken/flocons d'avoine), is marketed across Europe, particularly in Benelux countries as evidenced by the Dutch and French labeling. While the brand is German in origin, the oats themselves are sourced and processed in various European locations depending on the region of sale, often involving manufacturing facilities in Germany or Belgium for the Western European market.

Lidl Stiftung & Co. KG, headquartered in Neckarsulm, Germany, maintains ultimate ownership of the Crownfield brand. As a private label, Crownfield allows Lidl to offer competitive pricing on staple pantry items by managing the supply chain directly through various contract manufacturers. The brand has become a staple for affordable breakfast options, including muesli, granola, and traditional oats.