OMO Ekspert Farget flytende tøyvask

OMO is a leading laundry detergent brand in Norway, known for its high-performance formulas designed for both white and colored clothes. The product shown, 'Farget Tøyvask', is a liquid detergent specifically formulated to preserve colors and prevent fading over time.

Historically, the brand OMO was developed by Lever Brothers (now Unilever). In the Norwegian market, the brand has a unique ownership structure. While OMO is a global brand owned by Unilever in most of the world, in Norway, it is owned and managed by the local conglomerate Lilleborg. Lilleborg was originally an independent Norwegian company, then a subsidiary of Orkla, and it continues to operate as a central pillar of the Orkla Home and Personal Care portfolio.

Most OMO products sold in the Norwegian market are manufactured locally at Lilleborg’s production facilities, notably at Skipvet, ensuring they meet specific local water hardness and laundry habits. The brand remains the most popular laundry detergent in Norway, often featuring the signature green bear mascot on its packaging.