De Ruijter Chokoladehagel Puur

De Ruijter is a historic Dutch brand established in 1860 by C.P. de Ruijter in Baarn, Netherlands. It is famously known for its wide variety of bread toppings, particularly 'hagelslag' (chocolate sprinkles), which are a staple of Dutch breakfast culture. The brand was granted the title of Purveyor to the Royal Household of the Netherlands.

Today, the brand is produced primarily in the Netherlands to maintain its authentic quality and heritage. Since the late 20th century, ownership has shifted through several corporate mergers and acquisitions. It is currently a key brand within the portfolio of the Kraft Heinz Company, following the merger of Kraft Foods and H.J. Heinz. Despite its global ownership, it remains a quintessential Dutch brand with deep roots in local tradition.