Comfort Ultimate Care Iris & Jasmine fabric conditioner

Comfort is a globally recognized fabric softener brand that was first introduced in the United Kingdom in 1969. It was notable for being the first fabric conditioner to be launched in the UK market. The product shown, specifically the 'Ultimate Care' range with ‘Iris & Jasmine’ scent, is marketed extensively across the Middle East and Europe.

While the brand has its roots in the United Kingdom under Unilever, manufacturing takes place in various regional facilities to serve local markets; for the Middle Eastern market (indicated by the Arabic text on the bottle), it is often produced in the United Arab Emirates or Saudi Arabia. Comfort remains a core brand within the Home Care division of Unilever, a British multinational consumer goods company that manages a vast portfolio of household and personal care products worldwide.