Freeway Påskmust

Freeway Påskmust is a traditional Swedish seasonal soft drink sold during the Easter period. Freeway is a private-label brand exclusively owned and sold by the German discount supermarket chain Lidl. While the Påskmust variety is specifically tailored for the Swedish market, the Freeway brand originated in Germany as a cost-effective alternative to major soft drink brands.

The product is manufactured via a network of bottling plants across Europe; for the Swedish market, it is often produced by local beverage partners or German facilities that utilize the secret 'must' extract provided by Roberts AB in Sweden, which is the sole manufacturer of the essential syrup for almost all must brands. The ultimate ownership lies with the Schwarz Group, one of the largest retailers in the world, headquartered in Neckarsulm, Germany.