Hacendado Zero Ketchup

Hacendado is the well-known private label brand from the Spanish supermarket giant Mercadona. Launched to provide high-quality staple products at competitive prices, it has become one of the most popular brands in Spain. The Hacendado Zero Ketchup specifically focuses on a health-conscious consumer base by offering a product with no added sugars.

Mercadona operates on a 'Totaler' model, where they collaborate closely with specific Spanish manufacturers for their private labels. This ketchup is typically produced by Cidacos, a Spanish company specializing in canned vegetables and sauces headquartered in La Rioja. The ultimate ownership remains with Mercadona S.A., a family-owned Spanish corporation which maintains strict control over its supply chain to ensure product consistency throughout its network in Spain and Portugal.