OMO Wit / Blanc liquid detergent

OMO is a highly recognized laundry detergent brand with a long history. It was originally launched by Lever Brothers, which later merged to form the British-Dutch multinational Unilever. The brand is known by various names globally, such as Persil (in certain regions), Skip, and Surf Excel, but maintains its identity as a powerful cleaning agent for fabrics.

Today, OMO is owned by Unilever, one of the world's largest consumer goods companies headquartered in London, United Kingdom. While the brand has British origins, its manufacturing process is global, with production facilities located in numerous countries to serve regional markets across Europe, Asia, Africa, and Latin America. This specific bottle, labeled in Dutch, French, and German, is marketed for the Benelux and European regions.