Bellarom Caffè Rosso coffee

Bellarom is a private label brand exclusively developed for and distributed by the German international discount supermarket chain Lidl. The brand offers a variety of coffee products, ranging from whole beans like the Caffè Rosso to ground coffee and capsules.

While the raw coffee beans are sourced from various tropical regions globally (often carrying Rainforest Alliance certification as seen on the package), the roasting and packaging processes are typically centralized in Europe to maintain quality standards for the Lidl inventory. The ultimate owner of the brand is the Schwarz Group, one of the largest retailers in the world, which manages the production through its own manufacturing subsidiaries or strategic partnerships to ensure 100% certification and supply chain control.