Deluxe Crema spalmabile

Deluxe is a premium private label brand owned and distributed by the German international discount retailer Lidl. The product shown is a sweet spread (Crema spalmabile), often featuring flavors like hazelnut or chocolate, marketed under Lidl's gourmet line.

Because Deluxe is a store brand, the manufacturing is outsourced to various food processors across Europe depending on the specific product and regional supply chains. The brand itself originated in Germany as part of Lidl's strategy to offer high-quality, specialty food items at competitive prices during seasonal periods or as a permanent premium tier.