PLUS Lemon & Lime Flavour Zero soft drink

PLUS Lemon & Lime Flavour Zero is a private-label soft drink produced for the Dutch supermarket cooperative PLUS. This beverage is part of the brand's 'Zero' line, targeting consumers looking for sugar-free lemonade options.

As a private-label product of PLUS, it is manufactured within the Netherlands to supply its national network of supermarkets. The brand is deeply rooted in the Dutch market, operating as a cooperative of independent supermarket entrepreneurs. Originally founded to compete in the retail sector, PLUS has established itself as a major player in the Dutch food industry, prioritizing local supply chains for its house-brand items. In early 2022, PLUS successfully merged with Coop, creating PLUS Retail B.V., which remains the ultimate owner of the brand and its private labels.