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ISANA is one of the most prominent private label brands owned by the German drugstore giant Rossmann. It offers a wide variety of personal care and hygiene products, including the specialized 'MED' line designed for sensitive or dry skin, such as this 10% Urea body milk. The brand was established by Rossmann to provide affordable yet high-quality alternatives to international consumer goods brands.
Manufacturing for ISANA products primarily takes place in Germany and other European countries, leveraging a network of specialized contract manufacturers that adhere to strict European cosmetic standards. The ownership remains entirely with Dirk Rossmann GmbH, headquartered in Burgwedel near Hanover. As a private label, ISANA is sold almost exclusively through Rossmann’s extensive retail network across Europe.
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