Capri-Sun Orange juice drink

Capri-Sun is an iconic juice drink brand recognized worldwide for its unique stand-up foil pouch. Originally launched in 1969 in Germany under the name 'Capri-Sonne', the brand was created by Rudolf Wild in Eppelheim. It has since expanded to over 100 countries, becoming a staple in the beverage market for its convenience and fruit flavor profiles.

The manufacturing process of Capri-Sun is decentralized to accommodate its global reach. While significant production remains in Germany to serve the European market, the brand utilizes a network of licensed production facilities across North America, Asia, and other regions to maintain local supply chains. Ownership is primarily held by the Capri Sun Group Holding AG, a private company owned by Hans-Peter Wild, though distribution and licensing in certain territories involve major partners like Kraft Heinz and Coca-Cola Europacific Partners.