Snack Day Kroepoek Naturel

Snack Day is a private-label brand owned and exclusively distributed by Lidl, the global German discount supermarket chain. Kroepoek, or Prawn Crackers, is a deep-fried snack made from starch and prawns that originated in Indonesia. Under the Snack Day label, Lidl offers a variety of these Asian-inspired snacks to the European market.

Because Snack Day is a store brand, manufacturing is typically outsourced to various third-party European manufacturers depending on the specific region of sale. While the brand is strictly German in ownership, the physical production locations often vary to optimize logistics within the European Union. The ultimate owner, the Schwarz Group, remains one of the largest retail groups in the world, managing both Lidl and Kaufland.