Nature Valley Crunchy Oats & Honey cereal bars

Nature Valley is a pioneering snack brand that introduced the first granola bar to the American market in 1973. It was originally developed by General Mills, a company with deep roots in the American milling industry. Over the decades, Nature Valley has become a global leader in the snack category, known for its emphasis on whole grain oats and natural ingredients.

Today, Nature Valley remains under the ultimate ownership of General Mills, which is headquartered in Golden Valley, Minnesota, United States. General Mills is one of the world's largest food conglomerates, managing a diverse portfolio of household names. While the brand originated in the US, its products are manufactured in multiple locations worldwide to serve different regions, including major production facilities in North America and Europe. For the UK and European markets, products are often distributed by General Mills UK Ltd.