W5 Eau de Javel

W5 is a private label household brand created and owned by Lidl, the global German discount supermarket chain. W5 products are manufactured by various third-party suppliers throughout Europe, depending on the local market and regional logistics, though the brand itself is managed from Germany.

As part of the Schwarz Group's portfolio, W5 represents a key component of Lidl's value-driven home care strategy. The production for products like Eau de Javel (bleach) is usually handled by large contract manufacturers in the European Union to ensure consistent quality and low pricing across their extensive retail network.