LU Pim's Orange biscuits

LU (Lefèvre-Utile) is a fundamental part of French culinary history, founded in Nantes in 1846 by Jean-Romain Lefèvre and Pauline-Isabelle Utile. The Pim's brand specifically represents the Jaffa Cake style of biscuit—a soft sponge base topped with orange jam and a shell of dark chocolate.

Historically a French family business, the brand underwent various mergers, becoming part of Danone before being acquired by the American multinational Mondelēz International (formerly Kraft Foods) in 2007. While the brand is deeply rooted in French heritage and maintains a strong production presence in France, manufacturing for the European market often occurs across various Mondelēz facilities in Europe to optimize supply chains.