ØGO Økologisk Lys Agave Sirup

ØGO Økologisk Lys Agave Sirup is an organic light agave syrup marketed primarily in Denmark. The product is a natural sugar substitute derived from the agave plant. The packaging features the Danish 'Statskontrolleret økologisk' (State-controlled organic) red label, ensuring it meets strict European and Danish organic farming standards.

While the raw agave is sourced and processed in Mexico (the primary global producer of agave), the product is private-labeled for the Salling Group, one of Denmark's largest retail corporations. The ØGO brand was created specifically to provide a wide range of affordable organic products for consumers shopping at Netto, Bilka, and Føtex supermarkets.

The Salling Group, which owns the brand, is a Danish-owned company headquartered in Brabrand, Denmark. It is unique in that it is entirely owned by the Salling Foundations, meaning a significant portion of its profits are reinvested into Danish society through donations for culture, sport, and charity.