- Ultimate owner
- Købmand Herman Sallings Fond
- Brand origin
- Denmark
- Ownership type
- Foundation-owned
- Website
- netto.dk
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Ownership chain
- BrandØGODenmark
- Netto
- Salling Group A/S
- Ultimate ownerKøbmand Herman Sallings FondDenmark
About ØGO
ØGO is Netto’s own organic grocery brand from Denmark. ØGO is ultimately owned by Købmand Herman Sallings Fond through Netto and Salling Group A/S.
What is ØGO?
ØGO is an organic grocery brand sold through Netto. Salling Group describes ØGO as Netto’s own organic series, with products intended for different meals. Netto also lists ØGO among the own-label ranges that remain distinct because of their focus on organic products.
Who owns ØGO?
ØGO is ultimately owned by Købmand Herman Sallings Fond, according to Made O’Meter’s ownership data verified on 13 September 2026. The ownership chain is ØGO to Netto, Netto to Salling Group A/S, and Salling Group A/S to Købmand Herman Sallings Fond. Salling Group states that Netto is one of its retail chains, and corporate reporting identifies Købmand Herman Sallings Fond as the ultimate controlling party of Salling Group A/S. The ultimate owner is foundation-owned. ØGO’s official website is Netto at netto.dk.
Where does ØGO come from?
ØGO originated in Denmark as Netto’s own organic brand. Netto has promoted ØGO as part of its range of organic products for Danish shoppers. Salling Group operates Netto in Denmark, Poland and Germany, while the available official product information identifies ØGO specifically as Netto’s organic series.
What products does ØGO make?
ØGO makes organic grocery products sold in Netto stores. The range covers products suitable for different meals, and Netto describes its wider organic assortment as including products on shelves and in refrigerated displays. The sources reviewed do not provide a complete current product catalogue for ØGO.
Frequently asked questions about ØGO
Is ØGO an organic brand?
- Yes. ØGO is Netto’s own organic product range. Netto presents ØGO as a series of organic products.
Where can shoppers buy ØGO products?
- Shoppers can buy ØGO products through Netto. Netto is operated by Salling Group in Denmark, Poland and Germany, although the available sources specifically describe ØGO in connection with Netto’s Danish organic assortment.
Is ØGO owned by Netto?
- ØGO is described as Netto’s own brand, but the ultimate owner is Købmand Herman Sallings Fond. The ownership chain runs through Netto and Salling Group A/S.
Is ØGO part of Salling Group?
- Yes. ØGO is a Netto brand, and Netto is part of Salling Group A/S. Salling Group identifies ØGO as one of Netto’s own-label brands.
Is ØGO a Danish brand?
- Yes. ØGO originated in Denmark as an organic brand created for Netto’s grocery business. Its ownership ultimately sits with the Danish foundation Købmand Herman Sallings Fond.
Sources: sallinggroup.com: stores, grakom.dk, sallinggroup.com: kaeder butikker, effektivtlandbrug.landbrugnet.dk, danishnews.ritzau.com, regnskaber.cvrapi.dk, sallinggroup.com: dyrevelfærd, netto.dk
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Sources: sallinggroup.com
Ownership data is compiled from public sources and verified where possible. Spotted an error? Suggest a correction below.
Products from ØGO
34- ØGO Oat DrinkBeverage – Plant-based Milk
- ØGO økologisk soyasauceFood – Sauce
- ØGO Organic KetchupFood – Condiment (Ketchup)
- ØGO Økologiske Røde SplitlinserFood – Pulses & Legumes
- ØGO Organic Wheat FlourFood – Wheat Flour
- ØGO Økologisk Peanut Butter CremetFood – Nut Spread
- ØGO Økologisk Koldpresset RapsolieFood – Cooking Oil
- ØGO Organic ChickpeasFood – Canned Pulses
- ØGO Chopped TomatoesFood – Canned Vegetable (Organic)
- ØGO Økologisk Dansk Hel KyllingFood – Fresh Poultry (Organic Whole Chicken)
- Salling ØGO Organic LemonsFood – Fresh Produce (Citrus)
- ØGO Økologiske Fuldkorns KnækbrødFood – Snack (Crispbread)
- ØGO Grovvalsede Økologiske HavregrynFood – Cereal (Oats)
- Øgo Økologiske ÆrterFood – Frozen Vegetables (Organic Peas)
- ØGO Organic CranberriesFood – Snack, Dried Fruit
- Øgo LoppefrøskallerFood – Psyllium Husk (Seed Husks)
- ØGO Organic Bean MixFood – Canned Beans and Pulses
- ØGO organic food rangeFood – Various organic products (Peanut Butter, Coffee, Sausages)
- Øgo Økologiske HavrekiksFood – Confectionery/Snack/Biscuits
- Øgo Pizza Margherita Whole GrainFood – Frozen Pizza
- ØGO Økologisk Lys Agave SirupFood – Sweetener/Syrup
- ØGO Elderflower (Hyldeblomst) drinkBeverage – Fruit Drink (Bag-in-box)
- ØGO Organic Maple SyrupFood – Condiment (Syrup)
- ØGO Organic Whole Grain PenneFood – Pasta
and 10 more products