PLUS Tiramisu

PLUS Tiramisu is a chilled dessert sold under the private label of the Dutch supermarket cooperative PLUS. While the brand is rooted in the Netherlands, this specific product is manufactured in Italy, as indicated by the 'Gemaakt in Italië' (Made in Italy) label and the Italian flag icon on the packaging. This sourcing ensures an authentic flavor profile for the classic Italian dessert.

The brand PLUS is owned by PLUS Retail B.V., which is a major Dutch supermarket organization. In early 2022, PLUS successfully merged with another Dutch supermarket chain, Coop, to form a larger cooperative. The ultimate ownership lies with the cooperative members (independent entrepreneurs), and the company is headquartered in Utrecht, Netherlands.