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Trident Watermelon sugar-free chewing gum

ownerMondelez International (USA)
originUnited States
manufacturedPrimarily in Brazil, but also produced in other locations

Trident is one of the world's most recognized chewing gum brands. It was originally developed by the American Chicle Company in the United Kingdom during the 1960s as a sugar-free alternative. The brand gained fame for being the first patented sugarless gum to use enzymes to help clean teeth.

Currently, Trident is owned by Mondelez International, a global snack and confectionery giant headquartered in the United States. In Brazil, Trident is a market leader and is manufactured locally at the Mondelez facility in Bauru, São Paulo, ensuring consistent supply for the South American market. The watermelon flavor (Melancia) shown in the image is one of the most popular variants in the Brazilian portfolio.

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