Persil Active Clean laundry detergent

Persil stands as one of the most recognized laundry detergent brands globally, with a rich history dating back to its introduction in 1907. It gained fame for being the first self-acting detergent, combining sodium perborate and silicate to eliminate the need for hard scrubbing.

Today, the brand operates under a dual-ownership model. The German multi-national Henkel owns the rights to Persil in most of the world, including Europe and North America (where it was reintroduced in 2015). However, in specific regions such as the United Kingdom, Ireland, and portions of Oceania, the brand is owned by Unilever. This specific 'Active Clean' packaging is characteristic of the Henkel portfolio distributed across European markets.

Manufacturing for Persil is decentralized to meet local market demands. Henkel maintains significant production facilities in Germany, Poland, and Hungary to supply the European market, while North American supplies are primarily produced in the United States and Mexico. This multi-country manufacturing strategy ensures supply chain efficiency and allows the product to be tailored to local water hardness and appliance standards.