Crownfield Oat Flakes (Havervlokken)

Crownfield is a well-known private label brand exclusively owned and sold by the German supermarket giant Lidl. The brand offers a wide range of breakfast products, including oat flakes, muesli, and various cereals. While Crownfield is a global brand within the Lidl ecosystem, its roots are deeply tied to Lidl’s headquarters in Germany.

Manufacturing for Crownfield products occurs across multiple countries in Europe, typically handled by large-scale contract manufacturers specializing in grain processing. The specific origin of the oats used in these packages often varies depending on the regional market where they are sold, often sourced from countries like Germany, Belgium, or the Netherlands to ensure efficiency and freshness. The brand is ultimately owned by the Schwarz Group, one of the world's largest retail groups and the parent company of Lidl.