Hacendado Negro 72% Dark Chocolate

Hacendado is a prominent private-label brand exclusive to the Spanish supermarket chain Mercadona. This specific product, Hacendado Negro 72% bar, is part of their popular confectionery line, catering to consumers looking for high-cocoa content dark chocolate.

The brand Hacendado was developed by Mercadona in the late 1970s and 1980s as part of their strategy to offer high-quality store-brand alternatives. While Mercadona owns the Hacendado brand, they do not manufacture the products themselves. Instead, they partner with specialized 'inter-suppliers.' Most of Hacendado’s chocolate products, including this dark chocolate bar, are manufactured by Antiu Xixona (Sanchis Mira S.A.), a historic Spanish chocolatier based in Jijona (Alicante). This ensures that the product is deeply rooted in Spanish culinary manufacturing and logistics.