Made O'Meter
Discover where a brand or product originates
LU, originally standing for Lefèvre-Utile, is a legendary French biscuit manufacturer that has been a staple of European snacking since its founding in 1846. The Calèche Sélection Gourmande is one of their premium assortments, featuring a variety of chocolate-coated and butter biscuits rooted in traditional French baking techniques. While the brand carries a strong French heritage and maintains significant production facilities in France, the manufacturing for various assortments like Calèche often involves multiple European facilities to meet international demand.
Over the decades, LU has undergone several ownership changes, moving from a family-run business to being part of major conglomerates. After being owned by Danone for many years, the snack brand was acquired by Kraft Foods, which eventually spun off its snack division to form Mondelēz International. Today, LU is one of the flagship global brands under Mondelēz International, which manages its production, global distribution, and marketing, ensuring the brand remains a leader in the global cookie and biscuit market.
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