Crownfield Crunchy Muesli Avena & Coco

Crownfield is a well-known private label breakfast brand exclusively owned and distributed by Lidl, the international discount retailer. This specific product is a crunchy oats (avena/aveia) and coconut (coco) muesli. As a store-brand product, it is developed to provide a high-quality, budget-friendly alternative to established cereal brands.

Because Lidl operates a massive supply chain across Europe, Crownfield products are manufactured in multiple countries depending on the regional market. Most production occurs in Germany, the brand's home country, but also extends to other European nations like Belgium and Poland. The ultimate ownership lies with the Schwarz Group, which manages the Lidl and Kaufland chains, ensuring a centralized control over the brand's distribution and quality standards globally.