1de Beste Ketchup

1de Beste Ketchup is a popular private-label tomato condiment primarily sold in Dutch supermarkets. The label is known for being a budget-friendly option that competes with global household brands while adhering to European food standards. It is a staple in many households in the Netherlands, used across various cuisines and fast food pairings.

The brand '1de Beste' (translated as 'The Best') is a private label originally developed for the Dirk van den Broek and DekaMarkt supermarkets. These retailers operate under the umbrella of Detailresult Groep. The product is manufactured within the Netherlands to ensure efficient distribution to local retail chains. Ownership remains within the Dutch corporate structure of the mentioned grocery retail groups.