PLUS Pindakaas met stukjes pinda

PLUS Pindakaas is a private-label peanut butter produced for PLUS, a prominent Dutch supermarket cooperative. This specific variant, 'met stukjes pinda' (with peanut pieces), is a crunchy style peanut butter popular in the Dutch market. As a store-brand product, it is manufactured on behalf of the retailer, typically within The Netherlands, which has a long-standing tradition and large-scale manufacturing infrastructure for peanut products.

PLUS is a cooperative of independent supermarket entrepreneurs based in Utrecht. The brand is deeply rooted in the Dutch retail landscape, focusing on sustainability and local community engagement. Ownership of the brand lies with PLUS Retail B.V., which merged with Coop in 2022 to form PLUS Holding B.V., making it one of the largest supermarket organizations in the country. The product remains a staple of their house-brand lineup, offering a competitive alternative to name-brand spreads.