Nature Valley Crunchy Oats & Honey Granola Bars

Nature Valley is a pioneering brand in the granola category, credited with introducing the first granola bar to the American market in 1975. The brand focuses on 'natural' energy and outdoor-oriented marketing.

Due to its massive global scale, manufacturing is decentralized; products are made in several locations including the United States, Spain (supplying Europe), and other regional hubs to serve global demand. The brand's ownership has transitioned from its original creator to General Mills, which continues to drive the brand's global expansion and product diversification into protein bars, biscuits, and wafers.