Hacendado Chicles Fresa Morango

Hacendado is the private label brand of the Spanish supermarket giant Mercadona. The product shown is a strawberry-flavored sugar-free chewing gum, identifiable by its dual Spanish and Portuguese labeling ("Fresa" and "Morango"), which reflects Mercadona's presence in both the Spanish and Portuguese markets.

The manufacturing of Hacendado chewing gums is primarily handled by Chic-kles Gom, a specialized manufacturer based in Valencia, Spain. This company was founded specifically to supply Mercadona as an 'inter-supplier,' ensuring that the production stays local to the brand's primary market.

While Mercadona is the ultimate owner of the Hacendado brand, the specialized production by Chic-kles Gom allows for a dedicated supply chain. The brand remains a dominant force in the Iberian Peninsula, maintaining its status as a leading private label through centralized management from its headquarters in Tavernes Blanques, Spain.