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Lacura is a private label brand primarily associated with the German discount supermarket chain Aldi. Originally launched in Germany, the brand has expanded significantly across international markets, providing a wide range of skincare and hygiene products.
Products under the Lacura label are manufactured by various third-party cosmetic laboratories across Europe, particularly in Germany and the United Kingdom, to meet Aldi's quality specifications. As a house brand, it is ultimately owned by the Aldi Group, split between Aldi Süd and Aldi Nord depending on the regional market.
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