Made O'Meter
Discover where a brand or product originates
Persil is a major laundry detergent brand originally developed by Henkel in Germany; however, in many global markets, including the UK, Ireland, and several other European and Oceania regions, the brand is owned and manufactured by Unilever. The product shown features Unilever's corporate branding and logo, indicating it belongs to the Unilever portfolio.
While the original formula dates back to 1907 in Germany, the Unilever branch of the brand has a distinct history of development and marketing. Manufacturing for these capsules typically occurs at various Unilever production hubs across Europe and other continents depending on the specific regional market. Unilever, a British multinational, manages the brand through its vast network of subsidiaries.
Today, the brand remains a leader in the laundry care sector, known for its focus on stain removal and fabric care innovation. Ownership is clearly split globally, but for the product pictured, the ultimate parent company is Unilever PLC, headquartered in London.
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