Snack Day Towerz Original

Snack Day Towerz is a popular brand of stackable potato chips exclusively developed for and sold by the German retail giant Lidl. This particular product line, Towerz, is designed to compete with international stackable chip brands by offering a similar cylindrical packaging and crisp texture at a value-orientated price point.

As a private label brand, Snack Day is part of Lidl's extensive portfolio of in-house products. The manufacturing of these crisps often occurs in several European countries, including Germany and Poland, depending on the specific regional supply chain of the Lidl Stiftung & Co. KG. The brand embodies Lidl's strategy of providing high-quality household staples under independent labels tailored for the European market.

The ultimate ownership lies with the Schwarz Group, one of the world's largest retail corporations. Based in Neckarsulm, Germany, the Schwarz Group manages the brand globally through its Lidl subsidiary, ensuring consistent quality and availability across thousands of stores internationally.