1de Beste Halvarine

1de Beste Halvarine is a popular Dutch plant-based spread specifically marketed as halvarine, which is a low-fat margarine alternative enriched with vitamins A, D, and E. The brand '1de Beste' (The Best One) is a private label or house brand commonly found in Superunie-affiliated grocery stores in the Netherlands. It is designed to offer high-quality daily essentials at a competitive price point.

The product is primarily manufactured in the Netherlands, catering to the local market's preference for spreads used on traditional Dutch breads. As a private label product, its production is managed through the Superunie purchasing cooperative, which sources goods from various certified European manufacturers to meet consumer demand for affordable, healthy dairy alternatives.

The brand is owned by Superunie (Inkoopvereniging Superunie B.A.), a major Dutch purchasing organization representing several independent supermarket chains. Headquartered in Beesd, the Netherlands, Superunie ensures that smaller supermarket brands like Dirk, DekaMarkt, and Hoogvliet can compete with larger global chains by providing a unified private label portfolio.