PLUS Vloeibare bloemenhoning

PLUS Vloeibare bloemenhoning is a private-label floral honey sold by the Dutch supermarket chain PLUS. The product is a liquid honey blend known for its soft, mild flavor. Like many supermarket-brand honeys, the raw materials are typically sourced from multiple countries, including both EU and non-EU origins, to maintain a consistent taste and price point throughout the year.

PLUS is a significant player in the Dutch retail landscape, operating as part of a cooperative structure. Historically independent, PLUS merged with Coop in early 2022 to form PLUS Retail B.V., which is the ultimate parent company. The brand originates from the Netherlands, where it has established itself as a major grocery provider focused on quality and transparency. The honey represents their mid-tier private label offering, distributed exclusively through their retail network across the country.