Crownfield Crunchy Muesli Vijf Noten

Crownfield is a well-known private label brand exclusively sold at Lidl, the international discount supermarket chain. The brand offers a wide range of breakfast products, including the Crunchy Muesli Vijf Noten (Five Nuts) pictured.

Historically, the brand was established by Lidl to provide high-quality cereal alternatives at a lower price point. While the brand is German in origin, manufacturing is often decentralized to regional suppliers across Europe, including facilities in Germany and Belgium, to serve different markets efficiently. The brand is owned by the Lidl Stiftung & Co. KG, which is part of the massive Schwarz Group, one of the largest retail groups globally.