Crownfield Knuspermüesli Waldfrucht

Crownfield is a private label brand primarily owned and distributed by the German global discount supermarket chain, Lidl. The brand was created to offer a high-quality, cost-effective alternative to major cereal brands like Kellogg's or Nestlé.

Manufacturing for Crownfield products typically takes place in Germany or other European countries through various third-party cereal producers that specialize in private label manufacturing for the Schwarz Group. The ownership structure is anchored by the Schwarz Group, which is one of the world's largest retailers. This vertical integration allows the brand to maintain consistent quality while keeping prices low for consumers across Europe and the United States.