Sondey Pinsa

Sondey is a private-label brand owned by the German discount retailer Lidl. The product shown is a Pinsa, which is a traditional Italian style of dough, flatter and crispier than typical pizza, often characterized by its heritage-grain blend.

While Sondey products are manufactured by various third-party suppliers across Europe to meet Lidl's specifications, their Pinsa line is typically sourced from manufacturers in Italy to maintain authenticity. The brand is managed centrally by Lidl Stiftung & Co. KG, which operates one of the largest grocery chains globally from its headquarters in Neckarsulm, Germany.