Puma Core Base Backpack

Puma is a renowned global sportswear brand with deep roots in German industrial history. Originally founded in Herzogenaurach, Germany, by Rudolf Dassler in 1948 following a split from his brother (who founded Adidas), the brand has grown into one of the world's leading sports lifestyle companies.

While the brand is fundamentally German in its heritage and design philosophy, its manufacturing is highly globalized. Puma products, including accessories like this backpack, are typically produced in several countries across Asia, such as Vietnam, China, Bangladesh, and Indonesia, to leverage global supply chains.

Today, Puma SE is a publicly traded company. For a significant period, it was under the majority control of the French luxury group Kering; however, Kering has since divested most of its stake. The brand remains headquartered in its founding city of Herzogenaurach, maintaining its identity as a German sportswear powerhouse while operating as an independent global entity.