PLUS Hagelslag mix

PLUS Hagelslag mix is a traditional Dutch breakfast topping composed of chocolate and vanilla-flavored sprinkles. This product is a private-label item exclusive to PLUS, a major Dutch supermarket cooperative. Hagelslag is a culturally significant product in the Netherlands, and this particular version is Fairtrade certified, reflecting the brand's commitment to ethical sourcing of cocoa.

The product is primarily manufactured within the Netherlands to supply the domestic grocery chain. It is owned by PLUS Retail, which operates as a cooperative of independent supermarket entrepreneurs. As a private label, it offers a budget-friendly or house-brand alternative to national brands like De Ruijter while maintaining specific quality and sustainability standards set by the cooperative.