Neutral Liquid Laundry Detergent

Neutral is a brand specialized in developing high-quality personal care and household cleaning products specifically formulated for sensitive skin. The brand was originally founded in Scandinavia to provide effective results without the use of unnecessary perfumes, dyes, or parabens that often cause allergic reactions. Its mission revolves around the principle of 'declaring war on allergies' by minimizing chemical additives.

The manufacturing of Neutral products occurs across multiple locations, primarily within Europe, to serve its strong consumer base in the Nordic countries, the UK, and Northern Europe. The brand's development is guided by partnerships with various national asthma and allergy associations to ensure the highest safety standards for sensitive skin types.

Historically part of the Danish company A/S Blumøller, Neutral was acquired by the multinational consumer goods giant Unilever. Under Unilever's ownership, the brand has expanded its footprint while maintaining its core identity as a fragrance-free, hypoallergenic alternative for laundry, skin, and hair care. As of 2026, it remains a key asset in Unilever's Home Care and Personal Care portfolios.