Jordans Granola and Cereal

Jordans is a well-established British brand specifically known for its production of granola, muesli, and cereal bars. Founded in Biggleswade, Bedfordshire, the company has built its reputation on the 'Countryside Commitment,' a pledge to support sustainable farming practices and wildlife preservation across the British countryside.

Today, the brand is a major player in the global health-conscious breakfast market. While it keeps its heritage firmly rooted in the UK—where the majority of its manufacturing still takes place—it has expanded its reach significantly under the management of Associated British Foods (ABF). The brand continues to emphasize its lack of artificial ingredients and its use of whole-grain oats.

Under the ownership of the multinational conglomerate ABF, Jordans has been integrated into a larger portfolio alongside other historic cereal brands. This partnership allows the brand to leverage global distribution networks while maintaining its specific 'British' identity and commitment to local conservation programs.