Pickwick Original Dutch tea

Pickwick is a storied Dutch tea brand with roots dating back to 1753, originally founded by the Douwe Egberts family in Joure, Friesland. For centuries, it has been a staple of Dutch household culture, known for its wide variety of fruit, herbal, and traditional black teas. The brand name 'Pickwick' was introduced in 1937, inspired by the Dickens novel The Pickwick Papers.

While the brand maintains deep Dutch heritage and continues to manufacture primarily in Utrecht, the Netherlands, its ownership has transitioned through several major corporate mergers and acquisitions. Today, Pickwick is part of the portfolio of JDE Peet's, a global coffee and tea powerhouse. JDE Peet's was formed through the merger of Jacobs Douwe Egberts and Peet's Coffee, and it is headquartered in Amsterdam, ensuring the brand remains under Dutch-based corporate leadership despite its vast international reach.