Nature Valley Crunchy Variety Pack cereal bars

Nature Valley is a global snack brand best known for introducing the world's first granola bar in 1975. The product shown is a German-market 'Variety Pack' featuring Canadian Maple Syrup, Oats & Dark Chocolate, and Oats & Honey flavors.

Originally founded in the United States, Nature Valley is a flagship brand of General Mills. While the brand originated in North America, its products are manufactured in various facilities globally to meet regional demand. For the European market, General Mills often utilizes production facilities within the European Union or the United Kingdom to ensure freshness and supply chain efficiency.

As of 2024 and beyond, the brand remains under the ultimate ownership of General Mills, a multinational food giant headquartered in Minnesota. The company maintains a strong global footprint, marketing Nature Valley as a wholesome, whole-grain snack option for active lifestyles.