Freshona Sliced Beetroot

Freshona is a private label brand primarily associated with the German discount supermarket chain Lidl. The brand offers a wide variety of canned and jarred fruits and vegetables.

Because Freshona is an in-house brand, manufacturing is typically outsourced to various food processing companies across Europe, depending on the specific region and seasonal sourcing. The ultimate owner of the brand is the Schwarz Group, a family-owned multinational retail group that operates both Lidl and Kaufland.

The brand's origin is tied to the expansion of Lidl's private label strategy in Germany, designed to provide high-quality shelf-stable products at competitive prices.