Made O'Meter
Discover where a brand or product originates
LU (Lefèvre-Utile) is an iconic French biscuit brand established in 1846 by Jean-Romain Lefèvre and Pauline-Isabelle Utile in Nantes. The brand is globally recognized for its signature products like Petit Beurre, Prince, and Petit Écolier. Over its long history, LU transformed from a family-run bakery into a cornerstone of the global snack food market.
While the brand maintains its French heritage and historic roots in Nantes, manufacturing now occurs across multiple countries to serve international markets. The ownership of LU has transitioned through several major food conglomerates, including Danone, before being acquired by Mondelez International. Today, it remains a flagship brand in the Mondelez portfolio, benefiting from extensive global distribution while maintaining its reputation for traditional European baking quality.
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