Kinder Surprise Applaydu Toy

This image displays a promotional insert for the Applaydu app, which is a core component of the Kinder Surprise brand. Kinder Surprise was invented in Italy in 1974 by Michele Ferrero and William Salice. The brand is famous for its chocolate eggs containing a plastic capsule with a small toy inside. Recently, the brand has integrated digital experiences, such as the Applaydu augmented reality application shown here, to bring the physical toys to life.

Kinder products are manufactured in dozens of Ferrero plants worldwide, including locations in Italy, Germany, Poland, Canada, and Mexico. The brand is owned by the Ferrero Group, a family-owned multinational confectionery company that remains one of the largest in the world. The Applaydu ecosystem specifically represents Ferrero's move into the digital entertainment space to complement its traditional food products.