Estrella chips

Estrella is a classic Swedish snack brand with a history dating back to 1946 when it was founded by Folke Andersson following a trip to New York. The brand pioneered the snack market in Sweden, introducing potato chips and popcorn to the Nordic region. The manufacturing is primarily localized in Angered, Gothenburg, Sweden, where the company maintains a large-scale production facility using locally sourced Swedish potatoes.

Over the decades, the brand's ownership has transitioned through several multinational corporations. Since 2012, Estrella has been owned by the Intersnack Group, a German-headquartered company that is one of the leading manufacturers of savory snacks in Europe. Within the Swedish market, the brand is operated by Estrella AB, ensuring that while it sits under a global parent company, its production and brand identity remain deeply rooted in Swedish snack culture.