Crownfield Fruit Muesli

Crownfield is a private-label brand exclusively owned and sold by the German international discount retailer Lidl. The brand was created to provide a wide range of affordable breakfast cereals, ranging from traditional muesli and oats to chocolate-based cereals for children. It serves as a flagship brand for the retailer's breakfast category across Europe.

Because Crownfield is a store brand, production is outsourced to various food manufacturing partners across the European Union. While specific factories are not always disclosed on the packaging, production typically occurs in countries such as Germany, Poland, and the United Kingdom, depending on the specific product and the regional market it is sold in. This decentralized manufacturing model allows for competitive pricing and efficient supply chain management.

Lidl Stiftung & Co. KG, headquartered in Neckarsulm, Germany, remains the ultimate owner of the brand. As part of the Schwarz Group, one of the world's largest retail corporations, Lidl maintains strict quality control over Crownfield products, ensuring they meet the nutritional labeling standards (such as Nutri-Score) required in modern European markets.